My name is Matty.
I offer in-person advisory services for companies in Boise. Over the last 20 years I've started multiple businesses in different industries.
My last company, Boost, grew to $1 million in annual profit with 30 employees.
I've coached over a hundred entrepreneurs through starting and growing their businesses.
The End of Your Company as You Know It
It's February, 2026. Two new AI models were just released (GPT-5.3 Codex and Opus 4.6). They are unlike anything released before. You now have the ability to tell the AI what you want (website, workflow, app, instructions) and it does it. It builds it, codes it, tests it and brings it to life.
Beginners are still opening ChatGPT and asking "when was Abraham Lincoln born?".
Power users are building AI agents that:
- Know their goals and revenue targets, identify bottlenecks, aggregate data for a company Scorecard
- Access email, calendar, etc.
- Build SOPs
- Make decisions and take action and improve themselves over time
I use technology but I've never coded anything. I've used these tools to invent a new product (with prototype sitting on my desk), design multiple websites and launch my own fitness app.
AI will eliminate 50% of entry-level white-collar jobs within one to five years, and that is conservative. Your entire company will look nothing like it does today.
The next 12 months will be perhaps the most important of your entire career.
Let's see what's possible.
Three reasons you'd meet with me
AI Tools & Automation
You want to incorporate AI tools (Claude, Cowork, Openclaw, Agent design) and don't know where to start.
Overseas Talent
You want to hire overseas talent and don't know where to start.
A Pep Talk (Maybe a Hug)
Running a business is lonely and you need a pep talk and maybe a hug.
Zoom calls make me tired. I only meet in person (your office or mine) in Boise.
Get Started
Reserve Your Seat
I host two in-person workshops each month. They are 90 minutes long and they are limited to 10 attendees.
What Others Say
Benjamin Dagley
Founder, Cedar Hill Pain and Rehab
“Matty has consulted in my medical practice for many years, and I can say without hesitation that he has been instrumental in building our growth into what it is today. He has a rare gift for working one-on-one—actively listening, identifying the strengths and areas to improve efficiency, and coaching with clarity and encouragement. He knows how to identify the value drivers and bypass the time wasters. he has been instrumental in building our growth into what it is today.”
Mark Murray
Founder, True Title Company
“I've had the chance to hire, work alongside, and learn directly from Matty McLain over the past 15 years and I can say this without hesitation: he's one of the most emotionally and socially intelligent sales trainers I've ever been around. Matty has a rare gift. He makes selling fun. Not gimmicky. Not forced. Actually fun, simple, and exciting. he's one of the most emotionally and socially intelligent sales trainers I've ever been around.”
Jacob Moreno
Cofounder, Altura Engineering and Design
“Since the start of our company, Matty has been a huge part of our success. He forces us to look deeper into our company and pushes us to think 'outside the box' in order to grow our company. we have grown over 300%.”
Adam Teague
CEO, Oklahoma Safe and Septic
“Matty's sales coaching has been incredibly valuable for our team. His ability to cut through the noise and focus on what truly matters has transformed the way we pursue new leads. the perfect balance between coaching and consulting.”
Jonah Selner
Cofounder, Boost Patients
“I've personally seen him close over three million dollars of recurring revenue. People buy from him happily, without feeling like they've been sold. the best consultative sales person I've ever worked with.”
Michael Haning
CEO, Diversified Industrial Services Co.
“He doesn't just 'teach' or consult, he's lived this as a founder of a company that helps businesses convert leads into sales — and that's what makes him different. by far one of the best people I've ever worked with (and I've worked with a lot).”
Dr. Bo Neichoy
Owner, Panhandle Surgery Center
“We average 50% to 70% conversion rate and we think that's mainly due to what Matty does for us.”
Frank Bisceglie
Senior Program Manager, Medtronic
“Matty's extraordinary ability to storytell does far more than just paint a clear picture and vision. It allows others to think critically, learn intently, and grow purposefully.”
Kade Wilcox
CEO, Boost Patients
“To creative prospecting solutions, to the sales process, to closing deals — he has a real gift! ability to think clearly and simply when it comes to all things sales is unmatched.”
Gina Woodward
Executive Director, WT Enterprise Center
“I've worked with Matty in various economic development positions and whether he's helping a start-up business get off the ground, or working with an established company to provide one-on-one sales training, he's always been an amazing resource. a level of enthusiasm for teaching and helping other business owners that's difficult to rival.”